Barrie and Canada’s Automotive Sector Mourn the Passing of Steve Loftus, Visionary Co-Founder of Innovative Automation

Barrie and Canada’s Automotive Sector Mourn the Passing of Steve Loftus, Visionary Co-Founder of Innovative Automation

BARRIE, ONTARIO – The Barrie manufacturing community and Canada’s broader automotive and automation sectors are reeling from the sudden and heartbreaking loss of Steve (Stephen) Loftus, co-founder and longtime Chair of the Board at Innovative Automation Inc. Loftus, a respected leader, visionary entrepreneur, and mentor to countless industry professionals, passed away unexpectedly, leaving behind a profound legacy and a grieving network of colleagues, friends, and family.

For over three decades, Steve Loftus was a driving force in Canadian manufacturing innovation. As one of the founding partners of Innovative Automation, Loftus helped transform a small local firm into a nationally recognized automation powerhouse, known for developing cutting-edge robotics systems and turnkey automation solutions for a wide range of industries — most notably the automotive sector. Under his leadership, the company became a cornerstone of Barrie’s industrial identity and a beacon of Canadian ingenuity.

Loftus’ contributions went well beyond his business acumen. He was a passionate advocate for Canadian manufacturing, a vocal supporter of skilled trades, and a committed community builder. Those who worked closely with him describe a man of deep integrity, relentless curiosity, and an unshakable belief in the power of innovation to improve lives and drive economic growth.

“Steve wasn’t just a brilliant engineer or a savvy businessman — he was a visionary who saw potential in people and technology alike,” said a longtime colleague at Innovative Automation. “He championed automation at a time when many feared it, and he proved that innovation could create jobs, strengthen industries, and grow communities.”

Over the years, Loftus played an instrumental role in mentoring young engineers, promoting STEM education, and supporting local apprenticeship programs. He believed deeply in investing in the next generation, often partnering with local schools, colleges, and industry organizations to offer students hands-on experience in high-tech manufacturing.

Loftus also served as a key voice on industry advisory boards and participated in national dialogues on the future of advanced manufacturing in Canada. His influence reached across provincial and sectoral lines, helping to shape policy, training frameworks, and innovation strategies that continue to define Canada’s place in the global manufacturing ecosystem.

His sudden passing has left a palpable void in Barrie’s industrial landscape. Tributes have poured in from across the country — from CEOs and tradespeople, to educators, policy makers, and civic leaders. Many remembered Loftus not only for his technical brilliance, but for his humility, kindness, and tireless work ethic.

“Steve had an unwavering commitment to doing things the right way — with integrity, respect, and purpose,” said Barrie Mayor Alex Nuttall. “He brought pride to our city and lifted up those around him. His legacy will continue to shape Barrie’s future for generations to come.”

Innovative Automation has announced that it will honor Loftus’ memory with a scholarship fund supporting local youth entering the trades or pursuing engineering studies. Plans are also underway for a public memorial at the company’s headquarters in Barrie, where employees and community members will have the opportunity to gather, share stories, and celebrate the life of a truly remarkable man.

Steve Loftus is survived by his family, including his wife, children, and grandchildren, all of whom he cherished deeply. In every facet of his life — professional and personal — he exemplified the values of hard work, innovation, compassion, and service.

As Canada’s automation and automotive industries move forward, they will do so forever shaped by the visionary leadership and generous spirit of Steve Loftus — a pioneer, a mentor, and a champion of progress.